Senior Product Designer · AI-Native

I design products from first research to a functional prototype.

I run the research, shape the UX, design the system, and build working prototypes in code with AI. And I lead complex, cross-functional projects from first workshop to production.

01 — research · 02 — ux · 03 — design system · 04 — shipping

Selected Work

From research to results.

The work is private.

Six case studies, from casino games to tools built with AI. Enter the password to see them.

No password? Email me and I'll share access.

What else

Side quests.

Card gamesresearch & UX across several poker & blackjack games
Casino websitesresponsive UX & UI across desktop & mobile
E-commerceUX for Zalando's product detail page
Back-office toolsUX for internal game-ops tools
About

I'm Carlos Viciana, a senior product designer with ten-plus years of experience: a product detail page serving millions at Zalando, and building casino games and websites since 2018. These days I work in agentic delivery: AI agents build alongside me, from research to shipped product, and my experience helps me judge what they make.

Full story →

How I work.

01

Discovery & Research

  • User research & synthesis
  • Usability testing & surveys
  • Workshop facilitation & mentoring
02

Systems & Craft

  • Scalable, reskinnable UX systems
  • Production-ready UI
  • AI-readable design systems
03

Prototyping in code, with AI

  • Deployed prototypes, shareable by URL
  • Building with AI coding agents
  • Concepts validated before build
Contact

Let's build something that ships.

Open to senior and lead product-design roles. The work is behind a password — reach out and I'll share access.

available for new quests